Search engines reward fast, crawlable, well-structured sites. If you ship with Next.js App Router, you already have powerful primitives—metadata APIs, server components, and image optimization—but only if you use them consistently.
Start with metadata and canonical URLs
Every route should export unique title and description values. Keep titles under 60 characters and descriptions under 160. Set `metadataBase` in your root layout and use canonical URLs to prevent duplicate content issues.
Structured data builds trust
Add Organization, WebSite, and page-specific schema (FAQ, Service, Article). JSON-LD in the document head helps rich results and clarifies entity relationships for Google.
Performance is a ranking signal
Optimize LCP with priority images and font loading. Reduce CLS with explicit dimensions. Improve INP by minimizing client JavaScript on critical paths. Lazy-load below-the-fold sections.
Internal linking and content depth
Service pages should exceed superficial copy. Link related services, case studies, and blog posts with descriptive anchors. Publish FAQs that match real sales questions.
Measure and iterate
Use Search Console, Lighthouse CI, and real-user monitoring. SEO is not a one-time launch task—it is part of your delivery definition of done.